Percy Sledge – Baby, Baby, Baby

Percy Sledge’s 1966 worldwide smash “When A Man Loves A Woman” did more to internationally establish southern soul than any record up to that time. The man from Leighton, Alabama subsequently became one of Atlantic’s biggest artists, charting 11 R&B/Pop hits in three years.

Nevertheless, as the 60s drew to a close, Atlantic’s interest in Percy inexplicably dwindled. Very few masters that his producer Quin Ivy sent from Sheffield, Alabama to New York saw contemporaneous release, although some eventually appeared in countries like South Africa, where Percy was revered.

The tracks on this exceptional ‘maxi single’ waited till 2010 to debut digitally.  Percy’s terrific take on Aretha’s “Baby, Baby, Baby” dates from August 1969, the others from his penultimate session for Atlantic. Great songs too from Swamp Dogg and the late Gordon Lightfoot; either of which could have given Percy a hit in 1972.

We’ll never know why they weren’t issued then – but let’s be grateful to Soul4Real for making them available on vinyl now…